documentary hack

Fake Famous

Nick Bilton

5 mins

3 key insights

Visual, audio & text

In attempts to make three regular people 'fake famous', this documentary pulls back the curtain on the fascinating world of social media influencers, and the lengths that some will go in order to achieve fame in the digital age.


Fake Famous

Fake Famous

by Nick Bilton


These days, all it takes to get famous is a camera, an Instagram account, and some money to buy fake followers – according to Nick Bilton, anyway. In Fake Famous, writer and director Bilton takes us behind the scenes of the growing 'influencer' industry, showing us how much effort and money goes into becoming famous – and how, in the online world, not everything is always as it seems.

Bilton is a journalist who has reported on social media and technology for the New York Times and Vanity Fair. Through his extensive coverage of the topic over the past decade, Bilton's interest was piqued by a riveting consequence he noticed emerging from the rise of social media – namely, a new, fame-hungry generation.

With commentary from industry experts and those in the know, Fake Famous is a fascinating insight into the world of social media influencers and the platforms they inhabit.

Favorite quote

Fame is such an obscure, strange thing. You can't touch it, and yet it's more powerful than almost any object on Earth.

- Nick Bilton

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