book hack

Everybody Writes

Ann Handley

5 mins

3 key insights

Visual, audio & text

Ann Handley, a digital marketing pioneer, shares her top tips for compelling content writing that draws customers in and, crucially, keeps them listening.


Everybody Writes

Everybody Writes

by Ann Handley


In our digital world where clickbait headlines and pithy hashtags reign, many might think that engaging writing has gone out of style. Ann Handley argues that continually honing your writing is crucial. But in today's digital world, it's not often recognized as a top priority in content marketing. From blogs and social media to e-books and website copy, good writing is central to the user experience.

We use our words to attract customers and retain them. Developing a distinct branding voice is key to success, and failing to do so will hold you back. Good written communication isn't just a bonus, it's a necessity.

In Everybody Writes, writer, marketer, and speaker Ann Handley draws on her professional experiences to provide expert advice and actionable steps to create impressive content. Everybody writes, and anybody can improve their writing.

Favorite quote

The truth is this: writing well is part habit, part knowledge of some fundamental rules, and part giving a damn.

- Ann Handley

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