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Book Hack
Every Day Is SundayBy Ken Belson

In a Nutshell

Journalist Ken Belson explains how the National Football League became an iconic part of the American culture and economy thanks to the leadership of three men: Jerry Jones, Robert Kraft, and Roger Goodell.

Favorite Quote

This is the story of how this unlikely trio—a hard-drinking wildcatter from Arkansas, an opportunistic striver from Boston, and the alpha dog son of a senator—helped turn the NFL into an undeniable juggernaut.

Ken Belson

Introduction

Football is a crucial part of America's national identity, thanks to the work of three powerful men: Jerry Jones, Robert Kraft, and Roger Goodell.

As NFL owners, Jones and Kraft changed the business of football. As NFL Commissioner, Goodell transformed the role of his office and made the league billions.

Ken Belson is a sports business writer for the New York Times.

In his 2025 book Every Day Is Sunday, Belson outlines the role each man played in creating the NFL as it is today, from shaping major media deals to changing the way stadiums are built.

Here are the 3 key insights from this Hack

  1. 1.
    Dallas Cowboys owner Jerry Jones ushered in an industry-changing deal between the NFL and Fox Broadcasting Network
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