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Essentials of Entrepreneurship: Thinking & Action Summary

David Standen

Essentials of Entrepreneurship: Thinking & Action

by David Standen

Essentials of Entrepreneurship: Thinking & Action

David Standen

Clock Icon5 min
Insight Icon3 key insights
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Business professor and entrepreneur David Standen outlines how anyone with an idea can successfully create and run a business.

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Essentials of Entrepreneurship: Thinking & Action

by David Standen

Essentials of Entrepreneurship: Thinking & Action

David Standen

Overview

Building a successful business not only comes from having a good idea but from applying your creativity to a solid business plan. To be successful, business founders need to develop their skills in management, accounting, research, and technology.

As a business professor at the University of California, Irvine, David Standen teaches entrepreneurship and coaches founders. Standen has launched his own companies in the U.S. and abroad, and has raised over $24 million for his clients' businesses.

In his course Essentials of Entrepreneurship: Thinking and Action, Standen outlines the necessary skills and strategies that entrepreneurs need to start and grow a business. From evaluating an idea to choosing the right technology to run it, Standen will have your business successfully growing in no time.

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Favorite Quote

"Entrepreneurs don't just have to start businesses, we've also got to grow them and keep them running. So entrepreneurship really, in my opinion, is at the very heart of business."

David Standen

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Essentials of Entrepreneurship: Thinking & Action

David Standen

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