course hack

Entrepreneurship 102: What Can You Do for Your Customer?

Bill Aulet, Erdin Beshimov, Massachusetts Institute of Technology

5 mins

3 key insights

Visual, audio & text

The second part of the Entrepreneurship course series from MIT and edX focuses on providing tools to help entrepreneurs find and create real value for real customers.

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Entrepreneurship 102: What Can You Do for Your Customer?

Entrepreneurship 102: What Can You Do for Your Customer?

by Bill Aulet

Overview

Potential customers are everywhere; the problem for businesses is not finding customers but providing real value in the marketplace. In a world saturated with goods and services, successful companies must find a way to offer either more value than the competition or a unique type of value.

In this edX course from Massachusetts Institute of Technology, Erdin Beshimov, creator of MIT's Bootcamps series, interviews Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship. Along with other notable MIT entrepreneurs, Aulet discusses tried and tested tools new entrepreneurs can apply to bring their ideas into the marketplace and bring real value to their customers.

Favorite quote

You won't get paying customers until you figure out what concrete value you can deliver to them, and that concrete value has to be something they desire.

- Bill Aulet

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