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by Marty Cagan
This practical guide reveals how to organize a company's product teams for maximum innovation and progress.
by Marty Cagan
Google, Apple, Netflix, Amazon. Today's mega-companies have achieved near-mythical status as institutions filled with superhuman employees plucked from genius factories. This rose-tinted view of unattainable greatness might cause smaller tech companies to gulp with hopelessness, but Marty Cagan and Chris Jones know the secret to big tech's success is all about structure. With the right structure, ideas and innovations flow freely.
With decades at companies including eBay, AOL, HP, and Vontu between them, Cagan and Jones are both partners at Silicon Valley Product Group. SVPG works to help other companies create successful, tech-driven products. Cagan and Jones' book follows suit, arguing that the great tech companies all possess product teams that are organized and prioritized in ways that deliver groundbreaking results. Empowered: Ordinary People, Extraordinary Products was written for aspiring leaders in the areas of product management, product design, or tech engineering.
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"One way or another, becoming one of the best companies today requires senior leaders who understand the true and essential role of technology."
– Marty Cagan