Course HackEmail Marketing Strategy: Warm Up a Cold ListBy Patrick Rauland
In a Nutshell
In this course, Patrick Rauland, Director of Sales and Marketing at Paid Memberships Pro, provides an overview of how to re-engage a 'cold list' of inactive subscribers to improve email marketing performance.
Favorite Quote
An email list is one of the most powerful marketing assets a business creates. But that only applies if it's a warm list, a list where you're regularly communicating with your audience.
Patrick Rauland
Introduction
An engaged email subscriber list is an excellent tool for driving sales. But if your list is disengaged and 'cold,' it could be hurting your business more than you realize.
Patrick Rauland, Director of Sales and Marketing at Paid Memberships Pro, is an expert in reengaging cold email lists.
In this LinkedIn Learning course, Rauland explains why it is important to address cold lists and inactive subscribers, and helps you build a plan for your reengagement campaign.
After delving into preparation and tactics, Rauland provides an email-by-email breakdown of the ideal campaign and explains how to maintain warm email lists in the long term.
Here are the 3 key insights from this Hack
- 1.Strong email marketing prioritizes quality of subscribers over quantity
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
Stand out from the crowd
Uptime helps you save time, reach your goals, and feel more confident across any area of your life.
