New York University associate professor of marketing and psychology Adam Alter explores the many subconscious factors that influence our lives.

We've all heard of subconscious and subliminal influences in advertising.

But how many of us truly understand how things that we are completely unaware of affect our lives and those of the people around us?

In Drunk Tank Pink, New York University associate professor of marketing and psychology Adam Alter takes the reader on an eye-opening journey through the factors that influence us subconsciously.

Startling and well-researched, the book is a valuable read for any student of psychology - or anyone who wants to know more about how we make decisions and why the world around us is the way it is.