book hack


Daniel H. Pink

5 mins

3 key insights

Visual, audio & text

Drive explores what has been motivating humans throughout history, and explains how we shifted from mere survival to the 'carrot and stick' approach that's still practiced today – and why it's outdated.




by Daniel H. Pink


In Drive, Daniel Pink, lawyer-turned-economist and government employee, takes us through the history of human motivation. Al Gore's former speechwriter explains how we've gone from being mostly intrinsically motivated to survive to jump through hoops for carrots while trying to avoid the sticks being dangled over our heads by bosses and employers.

Pink argues that it's time to give workers autonomy, a purpose, and the freedom to master their craft. This way, we'll be able to go back to being as intrinsically motivated as we were as kids - an approach he calls motivation 3.0.

Favorite quote

Control leads to compliance; autonomy leads to engagement.

- Daniel Pink

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