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BOOK HACKDisrupt Yourself
Whitney Johnson
Disrupt Yourself
by Whitney Johnson
Disrupt Yourself
Whitney Johnson
5 min
3 key insights
Visual, audio & textDisrupt Yourself explains how you can harness the ever-accelerating power of disruptive innovation in your personal life. Be it to advance your career or to build a company that thrives, you can do it by embracing your limitations, focusing on your strengths and staying flexible and curious along the way.
Disrupt Yourself
by Whitney Johnson
Disrupt Yourself
Whitney Johnson
Overview
Despite the way it sounds, disruption isn't about causing trouble on purpose, pushing others out the market, or destroying an old industry. Apart from being very much out of the disruptor's hands (the world has to be ready to be disrupted and accept the change, after all) successful disruptors never focus on the negative. Instead, they focus on the positive change they're trying to cause.
Steve Jobs always worded it this way: challenging the status quo. A challenge is a game, an experiment, a call out to the incumbent. It comes without bad intentions and is not presumed on winning vs. losing. However, Whitney Johnson picked the word "disrupt" in the title of Disrupt Yourself as it adds a whole lot of positive connotation to it, and helps us rethink how we see the word. Thanks to this brilliant framework, readers are challenged to shake up the status quo.
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Favorite Quote
"When you make the decision to start something new, first figure out the jobs you want to do. Then position yourself to play where no-one else is playing."
– Whitney Johnson
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Disrupt Yourself
Whitney Johnson
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