book hack

Disrupt Yourself

Whitney Johnson

5 mins

3 key insights

Visual, audio & text

Disrupt Yourself explains how you can harness the ever-accelerating power of disruptive innovation in your personal life.


Disrupt Yourself

Disrupt Yourself

by Whitney Johnson


Disruptive innovation is usually applied to the world of business, where innovators shake up an industry with new ideas in order to either transform the market itself or the way consumers interact with it. However, author Whitney Johnson says that disruptive innovation can be used to foster change in all areas of your life.

Despite the way it sounds, disruption isn't about causing trouble on purpose, pushing others out of the market, or destroying an old industry. Successful disruptors never focus on the negative. Instead, they focus on positive change.

Johnson is the CEO of Disruption Advisors and one of ten leading business thinkers in the world, according to Thinkers50. Thanks to her brilliant framework, readers are challenged to shake up the status quo.

Favorite quote

When you make the decision to start something new, first figure out the jobs you want to do. Then position yourself to play where no-one else is playing.

- Whitney Johnson

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