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Digital Skills: User Experience Summary

Accenture

Digital Skills: User Experience

by Accenture

Digital Skills: User Experience

Accenture

5 min
3 key insights
Visual, audio & text

This FutureLearn course from Accenture dives into the fundamentals of user experience design, showing how transformative a great design can be, and how to achieve it.

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Digital Skills: User Experience

by Accenture

Digital Skills: User Experience

Accenture

Overview

User Experience, or UX for short, is about every interaction a customer has with a business online or offline. UX plays a critical role in how businesses access their target audiences. Efficient, engaging, and intuitive design can increase customer engagement and revenue as well as reducing costs.

UX is all about minimizing the pain points in a user's journey to ensure their experience is as seamless as possible. With 90% of users having stopped using an app due to poor performance, great UX really pays off.

This course from Accenture, a global business consulting firm, focuses on digital UX and how to build websites that improve the user experience. You will learn the fundamentals of UX and cover the foundations of the design process, such as user journeys, prototypes, information architecture, and wireframes.

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Favorite Quote

"The way your site is structured is very closely related to how people feel about it."

Katy, Accenture interaction designer

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Digital Skills: User Experience

Accenture

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