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Digital Skills: Social Media Summary

Accenture

Digital Skills: Social Media

by Accenture

Digital Skills: Social Media

Accenture

Clock Icon5 min
Insight Icon3 key insights
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Digital Skills: Social Media is a FutureLearn course by Accenture that discusses ways social media can help you build your brand by identifying your audience, using a voice they resonate with, and delivering a clear message.

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Digital Skills: Social Media

by Accenture

Digital Skills: Social Media

Accenture

Overview

On average, people spend about 145 minutes per day on social media platforms like Facebook, Twitter, Youtube, and Instagram. These 145 minutes provide a great opportunity for daily brand exposure.

Accenture Consulting is an Irish-domiciled multinational company that has quickly risen to the ranks of the Fortune Global 500. With its global network of expert consultants, Accenture provides professional advice and guidance on technology, business, and management.

In this course presented by FutureLearn, Accenture sheds some light on how social media has become an integral part of marketing, how businesses can identify their target groups, and how they can choose the right platforms to express their message.

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Favorite Quote

"When it comes to social, it should be a dialogue, not a monologue."

Hanna P., Social Media Lead for Accenture Europe

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Digital Skills: Social Media

Accenture

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