Digital Skills: Social Media is a FutureLearn course by Accenture Consulting that discusses ways social media can help you build your brand by identifying your audience, using a voice that resonates, and delivering a clear message.

On average, people spend about 145 minutes per day on social media platforms like Facebook, Twitter, Youtube, and Instagram.

These 145 minutes provide a great opportunity for daily brand exposure.

Accenture Consulting is an Irish-domiciled multinational company that has quickly risen to the ranks of the Fortune Global 500.

With its global network of expert consultants, Accenture provides professional advice and guidance on technology, business, and management.

In this course presented by FutureLearn, Accenture sheds light on how social media has become an integral part of marketing, how businesses can identify their target groups, and how businesses can choose the right platforms to express their messages.