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Delivering Bad News to a Customer

Myra Golden

Delivering Bad News to a Customer

by Myra Golden

Delivering Bad News to a Customer

Myra Golden

5 min
3 key insights
Visual, audio & text

Communication expert Myra Brant Golden teaches the art of relationship building, particularly in business-to-business and business-to-client interactions, and how to become a better bearer of bad news.

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Delivering Bad News to a Customer

by Myra Golden

Delivering Bad News to a Customer

Myra Golden

Overview

In a perfect world, we'd only have happy customers and satisfactory sales experiences. Unfortunately, that's not quite how the world works. Sometimes we hit speed bumps, and we're the ones that have to break the bad news to our clients or customers. But these difficult situations should not scare you into inaction.

Learning how to handle unhappy customers, and being able to communicate why certain services cannot be provided, is key to one of the most important components of a successful business structure: customer trust.

Using psychology and communication tactics from coach Myra Bryant Golden, you'll learn how to become an expert at handling conflict and breaking down any situation to your customers.

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Favorite Quote

"My definition of assertive is to say what you mean, mean what you say, and don't be mean when you say it."

Myra Bryant Golden

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Delivering Bad News to a Customer

Myra Golden

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