America's 'master communicator' George Lois puts his insights, experience, and wisdom into a manifesto sure to inspire and guide anyone seeking success in business, visual design, or advertising.

Business and advertising are saturated markets, filled with millions of competing voices all vying for attention.

Certain strategies and practices are found to be effective, only to be adopted by the masses and used to the point of futility.

In such a world, nothing is more valuable than the ability to stand apart from the crowd.

Creativity is perhaps the single most important tool that can help businesses and brands distinguish themselves from others.

Brands that can harness the power of creativity are able to break away from the pack and become true industry leaders.

George Lois, a celebrated art director, designer, and author, offers anecdotes, practical advice, inspiration, and insights that helped him become a leading visionary during America's 'Creative Revolution'.

This book offers a path to developing creativity and leveraging that skill to succeed in any field.