Digital marketing expert Gary Vaynerchuk will help you turn your passion into your profession, giving you the tools to turn yourself into a brand, leverage social media, produce great content, and reap the financial benefits.

Gary Vaynerchuk wants to build an empire on being the nicest guy in town, and he's well on his way to doing so. Right now, Vaynerchuk runs digital and social marketing agency VaynerMedia, has a popular YouTube show called #AskGaryVee, and speaks regularly at social media conferences.

Before he turned into a social media maverick, Vaynerchuk ran his family's wine business, WineLibrary

Crush It was written in 2009, the year Vaynerchuk founded VaynerMedia, and is based on the lessons he learned growing that business, primarily through a wine show on Youtube.

Vaynerchuk realized that thanks to the web and social media, anyone can now turn their passion into their profession, and he's here to help you do the same.