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Crossing the Chasm

Geoffrey A. Moore

Crossing the Chasm

by Geoffrey A. Moore

Crossing the Chasm

Geoffrey A. Moore

5 min
3 key insights
Visual, audio & text

Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market, and not die in the chasm between early adopters and pragmatists.

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Crossing the Chasm

by Geoffrey A. Moore

Crossing the Chasm

Geoffrey A. Moore

Overview

Published in 1991, Chrossing the Chasm is a true pioneer when it comes to marketing your products with efficiency. When promoting your products or services to an audience, you'll need to make sure they know you're trustworthy, but also efficient and unique in terms of both quality and service. To cross the chasm existing between early adopters of new technologies and skeptics, you'll need to take a leap of faith and follow leaders who are willing to change the rules of the game, instead of blindly sticking to tradition. Are you ready to become a true visionary?

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Favorite Quote

"Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth."

Geoffrey A Moore

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Crossing the Chasm

Geoffrey A. Moore

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