Book HackCrossing the ChasmBy Geoffrey A. Moore
In a Nutshell
Crossing The Chasm gives high tech startups a marketing blueprint, in order to make their product get the initial traction it needs to eventually reach the majority of the market, and not die in the chasm between early adopters and pragmatists.
Favorite Quote
Entering the mainstream market is an act of burglary, of breaking and entering, of deception, often even of stealth.
Geoffrey A Moore
Introduction
Published in 1991, Chrossing the Chasm is a true pioneer when it comes to marketing your products with efficiency.
When promoting your products or services to an audience, you'll need to make sure they know you're trustworthy, but also efficient and unique in terms of both quality and service.
To cross the chasm existing between early adopters of new technologies and skeptics, you'll need to take a leap of faith and follow leaders who are willing to change the rules of the game, instead of blindly sticking to tradition.
Are you ready to become a true visionary?
Here are the 3 key insights from this Hack
- 1.The chasm is a gap between visionary early adopters and the pragmatic majority
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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