In Creating Effective Paid Ads on Facebook, you will learn how to improve your social media ads and increase sales by familiarizing yourself with customer psychology.

If you're looking to advertise your business online, it's a good idea to start with Facebook.

Mark Zuckerberg's brainchild has more users than any other social media platform, and it earns a huge portion of online advertising dollars.

Course author Billy Gene is a leading digital marketing educator and founder of the consultancy Billy Gene Is Marketing.

Through his one-of-a-kind entrepreneurial online courses, Gene gives tips and tricks for ensuring your Facebook ads will help grow your business.

Transforming ad views into click-through rates and sales is all about putting the right words in front of the right customers.

With this course, you'll learn to use advanced Facebook targeting to get the results you're after.