Context Is Key Summary

Gary Vaynerchuk

Context Is Key

by Gary Vaynerchuk

Context Is Key

Gary Vaynerchuk

5 min

3 key insights

Visual, audio & text

Context Is Key makes a comparison between social networks and the types of content we put out there, teaching us about jabs and hooks, and clarifying their usage.

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Context Is Key

by Gary Vaynerchuk

Context Is Key

Gary Vaynerchuk

Overview

Today, everyone deals with content, and puts out their own content. Competition is bigger than ever. Thirty years ago, there were only 13 channels on cable, about 40 relevant magazines, and 300 million people in America. The population has only slightly grown, but the number of people exhibiting content is incomparably higher. Now we have to be great to be noticed.

The author of this course, Gary Vaynerchuk, is also the CEO of VaynerMedia, a social media agency in New York. He is an expert in and lover of social media, with a strong belief that here lies the future of sales.

Social media is the future and definitely the place where we are going to sell things. This course displays the main differences between Facebook, Instagram, Pinterest, Tumblr, and Twitter, teaching us that there is a context for every content. Vaynerchuk looks at how you can make a business successful through social media, and analyzes the way content is displayed on different social networks.

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Favorite Quote

"If you didn't know how to tell a good story back in the day, sat around campfires, and you stayed mute, you didn't win respect. You didn't get to tell that story. That is now happening in the digital world - on social networks, mobile devices, and across all sorts of digital platforms."

– Gary Vaynerchuk