book hack

Content, Inc.

Joe Pulizzi

5 mins

3 key insights

Visual, audio & text

Content, Inc. describes a six-step model we can use to improve our marketing prior to investment so we can maximize our chances for success.


Content, Inc.

Content, Inc.

by Joe Pulizzi


Joe Pulizzi is a day one content marketer. He used the term 'content marketing' as early as 2001 while he was vice president of a media company and managing the custom marketing programs they created for other businesses. As time went on, he started to realize how important content marketing would become in a post-advertising world, and eventually founded the Content Marketing Institute (CMI) in 2007. CMI went on to become one of the fastest growing media companies in the world and is now the industry's go-to source.

CMI now also hosts Content Marketing World, the largest industry event of its kind, and publishes Chief Content Officer, an industry magazine.

Pulizzi speaks to and educates people about content marketing all around the world, and his books are part of that mission. Content, Inc. is about how entrepreneurs can use a six-step content marketing approach to keep their business from falling flat on its face before it even starts.

Favorite quote

Today's availability of technology means that any business in any industry can develop an audience through consistent storytelling.

- Joe Pulizzi

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