In Content Design, Sarah Richards offers a clear reference guide for what makes good content design, how to do it, and why it's so important to make your website stand out.

When was the last time you visited a website that was so un-user friendly that you hit the exit button straightaway?

Perhaps the website had information that you really needed, but you looked elsewhere because of its bad design.

As the internet has evolved, so too have its users, and today's web surfers are a lot more discerning than in the early days of the internet.

This is where content design comes in – a way of using research and data to craft responsive, intuitive web pages.

Sarah Richards coined the term 'content design' after consolidating over 400 separate UK government websites into one efficient and user-friendly website.

Now, Richards has written a book on the topic, harnessing her experience and knowledge to create a simple reference guide.

In Content Design, Richards outlines exactly what content design is, and its fundamental importance.

The book offers useful tips and practical advice on how to prepare and research before you begin designing, and how to present your ideas to your colleagues.