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Connecting with Your Audience Using Video

Jaime Cohen

Connecting with Your Audience Using Video

by Jaime Cohen

Connecting with Your Audience Using Video

Jaime Cohen

5 min
3 key insights
Visual, audio & text

A picture is worth a thousand words. And a video is worth a thousand pictures. Before buying something, finding the next travel destination, or simply deciding how to pass the time, people love to find a video that explains a certain topic to them. This is why video has become the main communication medium in the modern world.

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Connecting with Your Audience Using Video

by Jaime Cohen

Connecting with Your Audience Using Video

Jaime Cohen

Overview

One the one hand, videos are superior to other methods of communication because it subsumes them all. You can have music, text, audio, everything in one. On the other hand, they are great for connecting with your audience on a personal level.

Think about it, while the digital era kind of made communication less direct, really seeing a person who talks to you is still something all humans need on a deep level. It's in our nature. That's the second reason why videos are indispensable and will always be the best way to connect with people digitally. About 50% of people look for a relevant video before they buy a product. As TV gets out of the picture, online videos become the main leisure activity. Videos are everywhere around us, and there will only be more and more of them.

Jaime Cohen is a communication coach and advisor, and the founder of the Right Words, a company that focuses on communication consultation services. She's helped numerous individuals build and improve their personal brands, build communities, and increase brand awareness.

Cohen tackles very specific skills such as storytelling, connections, and even technical aspects of making videos, such as equipment and editing. She also wants to argue that by focusing on making great videos, you practically won't need to do the cold outreach thing, which is often so frustrating and time-consuming.

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"Your videos do not have to be professionally produced or shot on the best camera in the world. They just have to be you."

Jaime Cohen

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Connecting with Your Audience Using Video

Jaime Cohen

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