book hack

Confessions of an Advertising Man

David Ogilvy

5 mins

3 key insights

Visual, audio & text

Confessions Of An Advertising Man is the marketing bible of the 60s, written by 'the father of advertising,' David Ogilvy, to inspire a philosophy of honesty, hard work, and ethical behavior in his industry.

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Confessions of an Advertising Man

Confessions of an Advertising Man

by David Ogilvy

Overview

Most advertisements we see on TV, billboards, and around the internet are run by big corporations. Most of them lack creativity, miss the point or the target audience, and can even be confusing.

But every once in a while, a really interesting spot pops up. These rare exemptions weren't due to a sudden spark of genius in those companies' PR departments, but because they hired advertising agencies. Advertising agencies are specialized in producing content that attracts a target audience and uses psychology to deliver a message that caters to them specifically - both in content and delivery.

In Germany and across the globe, Ogilvy & Mather is one of the most famous agencies, and was founded by the author of Confessions Of An Advertising Man, David Ogilvy, in 1948. Ogilvy is known as the 'father of advertising' and had a tremendous impact on the industry during his lifetime, especially in the 60s, promoting honesty, ethics, and hard work as a philosophy for marketers.

Favorite quote

Where people aren't having any fun, they seldom produce good work.

- David Ogilvy

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