John Neffinger and Matthew Kohut present a how-to guide to positively influencing people through the right balance of learned qualities and behaviors.

We've all met someone we're drawn to, but we're not sure why. They're just so compelling.

Decades of research have gone into exploring why these special people attract our attention, admiration, loyalty, and affection.

Whether they're public figures or people we meet at parties, we all make instant character judgments about these compelling people — and they make the same assessments of us.

We assume they're born with this impressive aura, but the truth is, anyone can learn to be compelling.

Communication consultants John Neffinger and Matthew Kohut have spent years coaching business leaders, politicians, broadcasters, and public speakers in the art of influence.

Their 2013 book Compelling People: The Hidden Qualities That Make Us Influential blends social and psychological research with lessons from Neffinger and Kohut's work with thousands of clients to bring us a guide on how to become compelling.