In this book, bestselling author and expert sales coach Keith Rosen lays out a plan to help any manager become a sales coach and develop a high-performing team.

Managers often struggle to retain talent and hit sales goals because they need a system to empower and support their team to become sales champions.

The key to creating a high-performing team isn't more training, but effective coaching.

Keith Rosen is a bestselling author and executive sales coach dedicated to helping sales managers and teams reach their potential.

Rosen's coaching framework is used by companies around the world and he founded the top sales coaching firm, Profit Builders.

In Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives, Rosen explains how any manager can use sales coaching skills to engage their team and motivate them to become top performers.

Rosen outlines case studies, frameworks, tactics, and the essential questions every manager can use to become an effective coach.