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Business Model Generation

Alexander Osterwalder

Business Model Generation

by Alexander Osterwalder

Business Model Generation

Alexander Osterwalder

5 min
3 key insights
Visual, audio & text

Business Model Generation teaches us how to start our own company, by explaining the details of matching our customer's needs with our product's capabilities, managing finances, and everything else involved in the planning stages of entrepreneurship.

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Business Model Generation

by Alexander Osterwalder

Business Model Generation

Alexander Osterwalder

Overview

So you've got a great idea, but you don't know how to turn it into a business. What do you do about it? Are you going to just let it sit there and fizzle away like most people do? Or will you get up and make a plan to help you take action?

Entrepreneurship can be fun, but most of us underestimate the difficulties along the way. Money problems, arguments with partners, not knowing our customers, and many more troubles await us. But this doesn't have to be a problem: the key is to plan wisely.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is here to help prepare each step of starting a new company. With these tips, you'll finally be able to unleash your inner entrepreneur!

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Favorite Quote

"Companies should focus on one of three disciplines: operational excellence, product leadership, or customer intimacy."

Alexander Osterwalder, Yves Pigneur

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Business Model Generation

Alexander Osterwalder

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