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Business Metrics for Data-Driven Companies Summary

Duke University

Business Metrics for Data-Driven Companies

by Duke University

Business Metrics for Data-Driven Companies

Duke University

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Insight Icon3 key insights
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This online course by Duke University illustrates how businesses use data collection and analysis to rise above the competition.

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Business Metrics for Data-Driven Companies

by Duke University

Business Metrics for Data-Driven Companies

Duke University

Overview

The world is flooded with data, and it seems the only way that businesses can succeed is through rigorous data analysis.

Business Metrics for Data-Driven Companies is a Coursera course created by Duke University's Center for Instructional Technology. It is taught by Daniel Egger, director of the Center for Quantitative Modeling at Duke University's Pratt School of Engineering, and Jana Schaich Borg, assistant research professor at the Social Science Research Institute. This course continues with the specialization course 'Mastering Data Analysis in Excel,' where learners can take their new knowledge of Big Data to the next level.

In this course, you will learn about the methods and developing industry behind modern data analysis, using real-world examples and standard marketing principles to illustrate Big Data's game-changing applications.

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Favorite Quote

"If your current company is in retail, there is certainly some aspect of the Amazon approach that you can apply as current best practice."

Daniel Egger

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Business Metrics for Data-Driven Companies

Duke University

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