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Business Innovation Foundations

Drew Boyd

Business Innovation Foundations

by Drew Boyd

Business Innovation Foundations

Drew Boyd

5 min
3 key insights
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In his course Business Innovation Foundations, Drew Boyd talks about the importance of growth to an organization and shows us how innovation is the only really sustainable way to achieve this and to add value for stakeholders.

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Business Innovation Foundations

by Drew Boyd

Business Innovation Foundations

Drew Boyd

Overview

Drew Boyd is well-respected for his expertise in creativity and innovation. After many years working in the business world in a variety of areas such as marketing, strategic planning, and mergers & acquisitions he took his knowledge into the world of academia. Boyd is now an associate professor of marketing and innovation at the University of Cincinnati and is dedicated to helping people understand innovation and how they can succeed at it. In "Business Innovation Foundations", he shows us how we can innovate using the thinking tools of "System Inventive Thinking" and explains the principle of "Function follows form."

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"The only true, sustainable and virtually unlimited source of new growth for any organization is innovation."

Drew Boyd

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Business Innovation Foundations

Drew Boyd

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