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Building Social Business

Muhammad Yunus

Building Social Business

by Muhammad Yunus

Building Social Business

Muhammad Yunus

5 min
3 key insights
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Building Social Business teaches us how to change the world for the better by starting a company that does good for mankind, laying out how these models work, and how to begin one of our own.

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Building Social Business

by Muhammad Yunus

Building Social Business

Muhammad Yunus

Overview

Are you an entrepreneur who desires to help the world and make it a better place? Many people might say that you should start a non-profit or NGO. But what if you didn't want to run on donations? What if you wanted to have a business that was profitable on its own while helping those in need?

The answer is a social business, which aims to help solve social, environmental, or economic problems all while being self-sustaining. Professor of economics Muhammad Yunus founded the extremely successful Grameen Bank in Bangladesh that gives small loans to the poor.

In his book, Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs, Yunus guides us on how we too can run a business that gives back to the community. He shares his new vision for capitalism that will change the world by benefiting everyone - instead of just himself.

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"When a crisis is at its deepest, it can offer a huge opportunity. When things fall apart, we can redesign, recast, rebuild."

Muhammad Yunus

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Building Social Business

Muhammad Yunus

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