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Brandwashed helps us make more informed decisions about what we buy, identifying the psychological tricks that marketers use to make us feel like that we 'need' to buy their products.
by Martin Lindstrom
While most of us like to think we have a pretty good understanding of ourselves, even the most self-aware amongst us sometimes have a hard time explaining why we make the split-second decisions we do.
Most marketers today possess a detailed in-depth understanding of how your brain works. Unless you happen to be a neuroscientist, marketers also know about your mind's weaknesses a whole lot better than you do.
It would be nice if companies used their information on the brain for good, but the sad truth is that they only utilize it to get us to buy their products. So, how can we outsmart the brands? The answers are in Martin Lindstrom's Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.
The fear of failure drives consumers far more than the promise of success.
- Martin Lindstrom
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