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Brandwashed

Martin Lindstrom

Brandwashed

by Martin Lindstrom

Brandwashed

Martin Lindstrom

5 min
3 key insights
Visual, audio & text

Brandwashed helps us make more informed decisions about what we buy, identifying the psychological tricks that marketers use to make us feel like that we 'need' to buy their products.

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Brandwashed

by Martin Lindstrom

Brandwashed

Martin Lindstrom

Overview

While most of us like to think we have a pretty good understanding of ourselves, even the most self-aware amongst us sometimes have a hard time explaining why we make the split-second decisions we do.

Most marketers today, on the other hand, possess a detailed in-depth understanding of how your brain works. And, unless you happen to be a neuroscientist, they also know about your mind's weaknesses a whole lot better than you do.

It would be nice if companies used this information for good, but the sad truth is that they only utilize it to get us to buy their products. So, how can we outsmart them? The answers are in Martin Lindstrom's Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

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"The fear of failure drives consumers far more than the promise of success."

Martin Lindstrom

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Brandwashed

Martin Lindstrom

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