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Dr. Emmanuel Probst

Brand Hacks

by Dr. Emmanuel Probst

Brand Hacks

Dr. Emmanuel Probst

Clock Icon5 min
Insight Icon3 key insights
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Renowned brand thought leader Dr. Emmanuel Probst explores why most advertising campaigns fail and how businesses can provide more value on a lower budget.

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Brand Hacks

by Dr. Emmanuel Probst

Brand Hacks

Dr. Emmanuel Probst

Overview

Most advertising campaigns that will ever run will be abysmal failures; people just don't care about brands. The consumer's world is so flooded with brands pushing their products and services, that most become nothing but white noise. How can brands actually land their message in such a saturated market and be heard above the din?

Dr. Emmanuel Probst is senior vice president of Brand Health Tracking at Ipsos, holds a Doctorate in consumer psychology, and is a renowned thought leader on brand growth and management. In Brand Hacks, Probst uses his 16 years of experience to explore and analyze how brands can effectively market their message. Aspiring brand managers and business leaders will learn the personal, social, and cultural meanings successful brands can bring to the lives of their target markets.

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Favorite Quote

"We all search for meaning, not brands. That is, we interact with others, buy products, and experience things to resolve this tension between who we are and who we want to be or how we want to be seen."

Dr. Emmanuel Probst

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Brand Hacks

Dr. Emmanuel Probst

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