Brand Development for Creatives
Karen Okonkwo
5 mins
3 key insights
Visual, audio & text
Make sure that your creativity is working in tandem with your brand and business with this course from social entrepreneur Karen Okonkwo.
Brand Development for Creatives
Brand Development for Creatives
by Karen Okonkwo
Overview
For those in creative fields, it can be easy to neglect the business side of your work. But creativity and business strategy can go hand-in-hand in developing an effective brand identity for your business.
Karen Okonkwo is a Nigerian-American social entrepreneur and co-founder of TONL, a stock photography company keen on showcasing diversity within the industry. In this course, Okonkwo stresses the importance of finding a brand essence for your business.
The stronger your brand, the more successful your product or service. Okonkwo shares the secrets of aligning your brand with your creative mission and company values, as well as building the right brand story and crafting an emotional narrative to hook your audience.
Favorite quote
Focus your efforts on portraying the best version of you as a creative, and the vision of your brand will naturally flow and really resonate with your audience.
- Karen Okonkwo
Download the uptime app to
Read or listen, with different modes
Adjust audio speed in the app
Bookmark to save titles for later
Share your favourite Hacks
View the full Hack with Uptime
