Make sure that your creativity is working in tandem with your brand and business with this course from social entrepreneur Karen Okonkwo.

For those in creative fields, it can be easy to neglect the business side of your work.

But creativity and business strategy can go hand-in-hand in developing an effective brand identity for your business.

Karen Okonkwo is a Nigerian-American social entrepreneur and co-founder of TONL, a stock photography company keen on showcasing diversity within the industry.

In this course, Okonkwo stresses the importance of finding a brand essence for your business.

The stronger your brand, the more successful your product or service.

Okonkwo shares the secrets of aligning your brand with your creative mission and company values, as well as building the right brand story and crafting an emotional narrative to hook your audience.