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COURSE HACKBrand Development for Creatives
Karen Okonkwo
Brand Development for Creatives
by Karen Okonkwo
Brand Development for Creatives
Karen Okonkwo
5 min
3 key insights
Visual, audio & textMake sure that your creativity is working in tandem with your brand and business with this course from social entrepreneur Karen Okonkwo.
Brand Development for Creatives
by Karen Okonkwo
Brand Development for Creatives
Karen Okonkwo
Overview
Course instructor Karen Okonkwo is a Nigerian-American Seattle-based social entrepreneur, and is one of the founders of TONL, a stock photography company keen on showcasing diversity within the industry. Here, Okonkwo stresses the importance of understanding the core essence of your brand aligning with your business.
The stronger your brand, the more successful your product or service will be. Okonkwo shares the secrets to aligning your brand with your creative mission and company values, as well as building the right brand story and crafting an emotional narrative to truly hook in your audience.
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Favorite Quote
"Focus your efforts on portraying the best version of you as a creative, and the vision of your brand will naturally flow and really resonate with your audience."
– Karen Okonkwo
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Brand Development for Creatives
Karen Okonkwo
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