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Book of Branding Summary

Radim Malinic

Book of Branding

by Radim Malinic

Book of Branding

Radim Malinic

Clock Icon5 min
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Bestselling author and designer Radim Malinic offers advice on creating effective branding strategies for startups and established businesses.

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Book of Branding

by Radim Malinic

Book of Branding

Radim Malinic

Overview

Developing and launching a brand can be a difficult and daunting process. Whether you're a designer just starting out in design, a budding brand strategist, or the owner of a new startup looking to develop your brand, the Book of Branding contains practical advice and thought-provoking case studies to help you understand the whole process.

Acclaimed designer Radim Malinic offers wide-ranging tips on how to approach potential clients and projects, how to plan projects effectively, the importance of setting reasonable goals and managing client expectations, what to do when things go wrong, and more.

Presented in easily-digested 'nuggets', the book provides valuable insights into the complex world of branding.

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Favorite Quote

"Brands have long provided millions of people with a sense of belonging, regardless of their origins, skin color or political views. The best of these modern 'churches' are built from a place of inclusivity and purpose."

Radim Malinic

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Book of Branding

Radim Malinic

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