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Blue Ocean Strategy Summary

W. Chan Kim

Blue Ocean Strategy

by W. Chan Kim

Blue Ocean Strategy

W. Chan Kim

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Insight Icon3 key insights
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In Blue Ocean Strategy, discover ways to create a business that succeeds without relying on competition – so you can innovate and thrive.

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Blue Ocean Strategy

by W. Chan Kim

Blue Ocean Strategy

W. Chan Kim

Overview

Are you a business owner or a wannabe entrepreneur? Have you always wondered what the secret behind a successful company was? How can companies thrive in an overly competitive world where value has been replaced by low costs and instant delivery?

W. Kan Chim and Renée Mauborgne, both economics professors at INSEAD, have dedicated their careers to studying what makes companies succeed. In this book, they break down how successful companies were created, how they perform in the market, why they have reached the heights they have, and, most importantly, how you can do the same.

Through in-depth case studies, Blue Ocean Strategy unveils the logic behind commercial success, arguing that competition isn't always productive. Are you ready to open your eyes to the truths of the economy and to embrace a peaceful approach to business creation?

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"We used the metaphor of red and blue oceans because red oceans seem to capture the reality that organizations increasingly face, while blue oceans captured the endless possibility that organizations could create."

W. Chan Kim, Renée Mauborgne

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Blue Ocean Strategy

W. Chan Kim

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