Blue Ocean Shift guides us through the steps to beating out our competition by creating new markets that aren't overcrowded.

Feel like your company is drowning against the competition in your market? Or maybe you're thinking of starting a business but worry that every niche market is already saturated.

Many businesses struggle because they try to succeed in 'red ocean' markets.

Just like hungry sharks make the water around them red, companies in overcrowded markets have a hard time competing.

In Blue Ocean Shift, W. Chan Kim and Renée Mauborgne explore how to help your company thrive by getting away from the competition into clear, untapped markets.