book hack

Blue Ocean Shift

W. Chan Kim, Renée Mauborgne

5 mins

3 key insights

Visual, audio & text

Blue Ocean Shift guides us through the steps to beating out our competition by creating new markets that aren't overcrowded.


Blue Ocean Shift

Blue Ocean Shift

by W. Chan Kim


Feel like your company is drowning against the competition in your market? Or maybe you're thinking of starting a business, but worry that every niche market is already saturated.

The problem here is that you're looking at "red ocean" markets. Just like hungry sharks make the water around them red, companies in overcrowded markets have a hard time competing.

But what if we could get into a brand new niche that wasn't so busy? This is called a 'blue ocean', and it's what Chan Kim and Renee Mauborgne's Blue Ocean Shift will teach us how to get into. With this new vision of how to get away from the competition, our company will thrive. This book will teach us all the steps to get there.

Favorite quote

Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

- W. Chan Kim and Renée Mauborgne

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