Book Hack
Blue Ocean ShiftBy W. Chan Kim, Renée Mauborgne

In a Nutshell

Blue Ocean Shift guides us through the steps to beating out our competition by creating new markets that aren't overcrowded.

Favorite Quote

Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

W. Chan Kim and Renée Mauborgne

Introduction

Feel like your company is drowning against the competition in your market? Or maybe you're thinking of starting a business but worry that every niche market is already saturated.

Many businesses struggle because they try to succeed in 'red ocean' markets.

Just like hungry sharks make the water around them red, companies in overcrowded markets have a hard time competing.

In Blue Ocean Shift, W. Chan Kim and Renée Mauborgne explore how to help your company thrive by getting away from the competition into clear, untapped markets.

Here are the 3 key insights from this Hack

  1. 1.
    There are many ways to create new markets for your business
  2. 2.
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
  3. 3.
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
To see the rest,Download the app

Thousands more Hacks on Uptime

Stand out from the crowd

Uptime helps you save time, reach your goals, and feel more confident across any area of your life.