Documentary HackBig Vape: The Rise and Fall of JuulBy R.J. Cutler
In a Nutshell
In this documentary series from director R.J. Cutler, we witness the controversial ascent and downfall of the e-cigarette brand JUUL.
Favorite Quote
The founders of JUUL are honest and naive idealists. They had this impression that this would only have good benefits … Unfortunately, they made the mistake of throwing a Molotov cocktail into the cigarette world that turned into a new fad.
Robert N. Proctor, tobacco historian
Introduction
If there was a product that could save millions of adults' lives but potentially compromise the wellbeing of millions of young people, would you support or oppose it?
This very question has surrounded e-cigarettes since they became popular.
Filmmaker R.J. Cutler is known for compelling documentaries on politics, mental health, and cultural phenomena.
Cutler's 2023 Netflix documentary Big Vape: The Rise and Fall of JUUL explores the meteoric ascent and swift decline of e-cigarette industry disruptor JUUL, revealing the complexities behind its impact on youth and public health.
Here are the 3 key insights from this Hack
- 1.JUUL was originally founded to improve the health of adult smokers
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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