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Book Hack
Behind the CloudBy Marc Benioff, Carlye Adler

In a Nutshell

Behind The Cloud tells the story of Salesforce.com, one of the biggest and earliest cloud computing, software-as-a-service companies in the world and how it went from small startup to billion-dollar status.

Favorite Quote

One idea alone is a tactic, but if it can be executed in a number of different ways, it becomes a strategy.

Marc Benioff and Carlye Adler

Introduction

Marc Benioff is the co-founder, chairman, and CEO of Salesforce, one of the most popular and profitable cloud-based software-as-a-service companies in the world.

Published in 2009, and written alongside award-winning journalist and coauthor Carlye Adler, Benioff's book Behind the Cloud goes into detail about how Salesforce stood out.

Here are the 3 key insights from this Hack

  1. 1.
    Focus your marketing on the end user of your product, even if you’re in B2B
  2. 2.
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  3. 3.
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