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Behind the Cloud Summary

Marc Benioff

Behind the Cloud

by Marc Benioff

Behind the Cloud

Marc Benioff

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

Behind The Cloud tells the story of Salesforce.com, one of the biggest and earliest cloud computing, software-as-a-service companies in the world and how it went from small startup to billion-dollar status.

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Behind the Cloud

by Marc Benioff

Behind the Cloud

Marc Benioff

Overview

To kick this off, let's look at the difference between a millionaire and a billionaire. Both have a lot of money, so it's easy to throw them into the same bucket in your head, when there's actually a huge gap between them. If you go back a million seconds from right now, you land 12 days ago. If you go back a billion seconds, guess where you land? 32 years ago. Insane difference, right? A billionaire is often not even in the same universe as a millionaire. This also makes becoming a millionaire look rather easy. All you'd have to do is earn $1 every second for 12 days in a row. Still hard, but much less impossible than it usually seems.

Marc Benioff is a billionaire. He started one of the most popular, profitable and earliest cloud-based software-as-a-service companies in the world, salesforce.com, right in the dot-com boom in 1999 – and rode it all the way through the crash. In 2009, he wrote down the story of how he pulled it off and what made Salesforce different from others.

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"One idea alone is a tactic, but if it can be executed a number of different ways, it becomes  a strategy."

Marc Benioff

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Behind the Cloud

Marc Benioff

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