Book HackBehind the CloudBy Marc Benioff, Carlye Adler
In a Nutshell
Behind The Cloud tells the story of Salesforce.com, one of the biggest and earliest cloud computing, software-as-a-service companies in the world and how it went from small startup to billion-dollar status.
Favorite Quote
One idea alone is a tactic, but if it can be executed in a number of different ways, it becomes a strategy.
Marc Benioff and Carlye Adler
Introduction
Marc Benioff is the co-founder, chairman, and CEO of Salesforce, one of the most popular and profitable cloud-based software-as-a-service companies in the world.
Published in 2009, and written alongside award-winning journalist and coauthor Carlye Adler, Benioff's book Behind the Cloud goes into detail about how Salesforce stood out.
Here are the 3 key insights from this Hack
- 1.Focus your marketing on the end user of your product, even if you’re in B2B
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