Be Our Guest shows you how to take better care of your customers by outlining the philosophy and systems through which Disney takes care of theirs.

Disney is more than just a cartoon studio. With properties from Star Wars to Marvel, they have become custodians of American pop culture.

But how has a company that's been around for almost a century stayed so relevant? The key lies in their customer-centered philosophy.

In this book, written in collaboration with business editor and ghostwriter Theodore Kinney, the Disney Institute reveals their approach to customer service and the principles that have made their theme parks a stunning success.