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Book Hack
AskBy Ryan Levesque

In a Nutshell

Ask shows you how to take the guesswork out of sales, so you can give your customers what they want even if they don't know what that is.

Favorite Quote

One of the biggest things I discovered was that I had been taking a 'one size fits all' approach to my marketing.

Ryan Levesque

Introduction

Whether browsing online or in-store, most customers don't know exactly what they want.

Most marketers struggle because they are trying to sell the same products and services to customers who have varied needs. If you try to sell people something they don't want, you'll only put them off.

But how do you find out what customers want if they're not sure themselves? Surveys are one option, but they are often irritating, tedious, and capture useless data.

Ryan Levesque's Ask is here to help. Levesques Ask Formula is a customer-focused model for creating create hyper-relevant offers so you can get more engagement and sales.

Here are the 3 key insights from this Hack

  1. 1.
    Create engaging surveys to segment your audience into buckets
  2. 2.
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  3. 3.
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