Book HackApprentice in WonderlandBy Ramin Setoodeh
In a Nutshell
Ramin Setoodeh, Editor-in-Chief of Variety Magazine, dives down the rabbit hole of the hit reality series The Apprentice, looking at how it paved the way for Donald Trump to become President of the United States.
Favorite Quote
Maybe I wouldn't have run if I didn't do The Apprentice … You know, that's a little bit of a different thing. I might not have run.
Donald Trump
Introduction
It can be easy to forget that, in between being a business mogul and becoming U.S. President, Donald Trump played the boardroom boss on a reality TV series called The Apprentice.
Ramin Setoodeh is the editor-in-chief of the entertainment magazine Variety and the author of the bestselling book Ladies Who Punch.
In his 2024 book, Apprentice in Wonderland, Setoodeh reveals how The Apprentice took Donald Trump from a popular, no-nonsense CEO to President of the United States.
Using 20 years of interviews with Trump and others involved in The Apprentice, Setoodeh explores how his role as 'the boss' shaped his image and ultimately led him to the White House.
Here are the 3 key insights from this Hack
- 1.Donald Trump was a generally likable and uncontroversial figure before he joined politics
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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