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An Audience of One

Srinivas Rao

An Audience of One

by Srinivas Rao

An Audience of One

Srinivas Rao

5 min
3 key insights
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An Audience Of One is a practical and inspiring manual for creators who want to live from their art, showing a simple, purpose-driven path to achieve that goal.

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An Audience of One

by Srinivas Rao

An Audience of One

Srinivas Rao

Overview

Want to launch a creative career online and start living off your art? There's nothing easier. All you need to do is define your audience, design a sales funnel, create an awesome product, learn about SEO and SEM, build social media following… Wait. Didn't I just say, "there's nothing easier?"

Srinivas Rao turns the whole idea of being a successful creative upside down. When everyone seems to be focusing on defining their niche and marketing personas, An Audience Of One: Reclaiming Creativity for Its Own Sake proposes a drastically different approach. In a nutshell, it is all about creating for yourself in the first place. Once you learn how to do that wholeheartedly and consistently, all the external success will follow.

An Audience Of One builds on a similar premise as the bestselling Flow by Mihaly Csikszentmihalyi. The idea is that you create your own meaning of life. That also means that you get to decide what the real purpose of your art is. If you follow this goal long enough, there's no possible outcome other than success.

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"Our creativity speaks louder and more clearly when the work is separated from the results."

Srinivas Rao

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An Audience of One

Srinivas Rao

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