book hack

Amazon Unbound

Brad Stone

5 mins

3 key insights

Visual, audio & text

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire reveals the inner workings of the ubiquitous company, and how it has entered every aspect of modern life.

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Amazon Unbound

Amazon Unbound

by Brad Stone

Overview

For many of us, Alexa is the name we utter more than any other. Chances are you're interacting with Amazon and its services, devices, or products in some way at this very moment.

The 25-year-old company has experienced explosive growth in its last formative decade, becoming nearly synonymous with Jeff Bezos, its famously micromanaging and visionary founder. But how did a humble website that started out selling books reach a market valuation of more than $1 trillion, with its founder the richest person in the world?

In this expertly sourced and thoroughly researched book, veteran journalist Brad Stone lifts the shroud on one of the world's most powerful companies and the brain behind it. Part corporate profile, part Bezos biography, Amazon Unbound weaves together years of reporting to reveal just how the company has pushed its way into our homes, our wallets, and our lives.

Favorite quote

Customers were fickle. Amazon could only stay ahead of rivals if it kept inventing new technologies and improving levels of service.

- Brad Stone

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