Book Hack
AmazonBy Natalie Berg, Miya Knights

In a Nutshell

Authors Natalie Berg and Miya Knights take us behind the scenes at Amazon to understand how Jeff Bezos's gigantic company came to dominate the e-commerce market.

Favorite Quote

One of the fundamental reasons for Amazon's success is its unwavering commitment to a vision laid out over two decades ago: to relentlessly innovate in a bid to create long-term value for customers.

Natalie Berg and Miya Knights

Introduction

What was the last thing you bought online? Chances are that whatever it was, you got it on Amazon. These days everyone seems to have an account.

Amazon has had a lasting impact on the way we shop, but it wasn't so long ago that it was just an online bookstore with its headquarters in Jeff Bezos's garage.

Written by Forbes contributor and retail analyst Natalie Berg along with journalist and consultant Miya Knights, this book explores what made Amazon a household name.

From the past to the future, you'll learn the secrets of Amazon's continued success.

Here are the 3 key insights from this Hack

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    Since its founding, Amazon has pushed the boundaries of retail
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