All Marketers Are Liars
Seth Godin
5 mins
3 key insights
Visual, audio & text
All Marketers Are Liars is based on the idea that we believe whatever we want to believe, a psychological trick marketers use (and sometimes abuse) to sell their products.
All Marketers Are Liars
All Marketers Are Liars
by Seth Godin
Overview
Seth Godin is a bestselling author, entrepreneur, and public speaker. In a similar bracket to Gary Vaynerchuk's Jab, Jab, Jab, Right Hook, All Marketers Are Liars is all about storytelling. All Marketers Are Liars determines between good stories which are just that – good stories – and those that are authentic.
Favorite quote
We drink the can, not the beverage.
- Seth Godin
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