Book Hack
All Marketers Are LiarsBy Seth Godin

In a Nutshell

All Marketers Are Liars is based on the idea that we believe whatever we want to believe, a psychological trick marketers use and sometimes abuse to sell their products.

Favorite Quote

We drink the can, not the beverage.

Seth Godin

Introduction

Seth Godin is a bestselling author, entrepreneur, and public speaker. His book, All Marketers Are Liars, is all about storytelling.

Godin determines between the good stories marketers create, which are just that – good stories – and those that are genuine and authentic.

Here are the 3 key insights from this Hack

1.
Successful marketers tell the stories people want to believe in
2.
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3.
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