book hack

All Marketers Are Liars

Seth Godin

5 mins

3 key insights

Visual, audio & text

All Marketers Are Liars is based on the idea that we believe whatever we want to believe, a psychological trick marketers use (and sometimes abuse) to sell their products.

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All Marketers Are Liars

All Marketers Are Liars

by Seth Godin

Overview

Seth Godin is a bestselling author, entrepreneur, and public speaker. In a similar bracket to Gary Vaynerchuk's Jab, Jab, Jab, Right Hook, All Marketers Are Liars is all about storytelling. All Marketers Are Liars determines between good stories which are just that – good stories – and those that are authentic.

Favorite quote

We drink the can, not the beverage.

- Seth Godin

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