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ALIEN Thinking Summary

Cyril Bouquet

ALIEN Thinking

by Cyril Bouquet

ALIEN Thinking

Cyril Bouquet

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Experts from IMD Business School provide an in-depth guide to overcoming the psychological and organizational barriers that inhibit innovative thinking.

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ALIEN Thinking

by Cyril Bouquet

ALIEN Thinking

Cyril Bouquet

Overview

It can often seem like the way things are is the only way they can be. The organizations and frameworks we live and work within often stifle imaginative thinking, and as we grow up, we can lose the ability to look at the world creatively.

In ALIEN Thinking, professors of innovation and strategy at IMD Business School Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade lay out their strategy for innovative thinking using the ALIEN model. ALIEN stands for Attention, Levitation, Imagination, Experimentation, and Navigation. These concepts form a framework for nurturing and developing fresh ideas that will help overcome the ingrained biases that get in the way.

With plenty of real-world examples of ALIEN thinkers solving problems by approaching them unconventionally, plus exercises to get you thinking like an alien, ALIEN Thinking will help anyone looking to innovate, whatever their field.

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Favorite Quote

"ALIEN thinking… offers freedom within a frame. It captures the fluid way that many historical breakthroughs have emerged. It accepts that innovation can start anywhere, follow any pathway, run concurrently, and loop back repeatedly."

C. Bouquet, J. Barsoux, and M. Wade

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ALIEN Thinking

Cyril Bouquet

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