book hack
ALIEN ThinkingBy Cyril Bouquet, Jean-Louis Barsoux, Michael Wade

In a Nutshell

Experts from IMD Business School provide an in-depth guide to overcoming the psychological and organizational barriers that inhibit innovative thinking.

Favorite quote

ALIEN thinking … offers freedom within a frame. It captures the fluid way that many historical breakthroughs have emerged. It accepts that innovation can start anywhere, follow any pathway, run concurrently, and loop back repeatedly.

C. Bouquet, J. Barsoux, and M. Wade


It can often seem like the way things are is the only way they can be. The organizations and frameworks we live and work within often stifle imaginative thinking. As we grow up, we can lose the ability to look at the world creatively.

2021's ALIEN Thinking is the work of Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade. This trio of innovation and strategy professors at Switzerland's IMD Business School lay out their ALIEN strategy for innovative thinking. ALIEN is a framework for nurturing and developing fresh ideas that will help overcome the ingrained biases that get in the way.

Featuring practical exercises and real-world examples of ALIEN thinkers solving problems unconventionally, ALIEN Thinking will help anyone looking to innovate, whatever their field.

Here are the 3 key insights from this Hack

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    To innovate, think like an ALIEN
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