book hack

Alibaba's World

Porter Erisman

5 mins

3 key insights

Visual, audio & text

Alibaba's World is an inside look at one of the world's largest e-commerce companies, showing how it turned from startup to global player in just 15 years.


Alibaba's World

Alibaba's World

by Porter Erisman


Alibaba's World tells the story of how this little pre-dot-com crash startup turned into a global e-commerce player in just 15 years, landing the biggest IPO in history. It is written by one of its first Western employees, who served as its vice president and head of international marketing for several years.

Favorite quote

Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.

- Jack Ma

Download the uptime app to

Read or listen, with different modes

Adjust audio speed in the app

Bookmark to save titles for later

Share your favourite Hacks


View the full Hack with Uptime