Porter Erisman offers an inside look at Alibaba, showing how it went from a startup to one of the world's largest e-commerce companies in just 15 years.

Alibaba is a Chinese e-commerce and technology company that has taken the world by storm.

Alibaba's World tells the story of how a small startup turned into a global e-commerce player in just 15 years, landing the biggest IPO in history.

Written by Porter Erisman, one of Alibaba's first Western employees, who served as its vice president and head of international marketing for several years, the book explores how the company built a vast customer base.