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BOOK HACKAlibaba's World
Porter Erisman
Alibaba's World
by Porter Erisman
Alibaba's World
Porter Erisman
5 min
3 key insights
Visual, audio & textAlibaba's World is an inside look at one of the world's largest e-commerce companies, showing how it turned from startup to global player in just 15 years.
Alibaba's World
by Porter Erisman
Alibaba's World
Porter Erisman
Overview
Alibaba's World tells the story of how this little pre-dot-com crash startup turned into a global e-commerce player in just 15 years, landing the biggest IPO in history. It is written by one of its first Western employees, who served as its vice president and head of international marketing for several years.
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"Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine."
– Jack Ma
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Alibaba's World
Porter Erisman
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