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Alibaba's World Summary

Porter Erisman

Alibaba's World

by Porter Erisman

Alibaba's World

Porter Erisman

Clock Icon5 min
Insight Icon3 key insights
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Alibaba's World is an inside look at one of the world's largest e-commerce companies, showing how it turned from startup to global player in just 15 years.

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Alibaba's World

by Porter Erisman

Alibaba's World

Porter Erisman

Overview

Alibaba's World tells the story of how this little pre-dot-com crash startup turned into a global e-commerce player in just 15 years, landing the biggest IPO in history. It is written by one of its first Western employees, who served as its vice president and head of international marketing for several years.

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"Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine."

Jack Ma

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Alibaba's World

Porter Erisman

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