Book HackAlchemyBy Rory Sutherland
In a Nutshell
Alchemy is your guide to making magic happen in business and life by teaching you how to practice irrational thinking to stand out and come up with powerful solutions to your problems and those of others.
Favorite Quote
It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to the exact same place as your competitors.
Rory Sutherland
Introduction
Business and branding are two areas where the best ideas have a little magic behind them. But is there a science to creating innovative products and ideas?
Vice Chairman of Ogilvy and author Rory Sutherland wants you to apply abstract thinking to make your campaigns stand out.
In his book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, Sutherland shares thirty years of research in the artful world of capitalism.
Here are the 3 key insights from this Hack
- 1.Knowing that people most often act irrationally is a great foundation for finding ways to get ahead
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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