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Affluenza

John De Graaf

Affluenza

by John De Graaf

Affluenza

John De Graaf

5 min
3 key insights
Visual, audio & text

Affluenza asserts that the reason we are so unhappy is because of our obsession with consumption and the sickness that it brings upon ourselves and the world around us as well.

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Affluenza

by John De Graaf

Affluenza

John De Graaf

Overview

When was the last time you bought something? Probably today, or at least in the last couple of days. But here's a better question: when was the last time you bought something you didn't really need? Let's face it, most of us buy non-essential items fairly regularly. In fact, the average American spends about $18,000 a year on nonessentials. Ouch.

Why do we spend so much on stuff that doesn't really matter? Probably because we have a false notion that it will make us happier. But in truth, our addiction to consumption is ruining our relationships and sending us into debt. And it's ruining our planet.

Authors John De Graaf, David Wann, and Thomas H. Naylor introduce us to what they call "affluenza" in their book, Affluenza: How Overconsumption is Killing Us–and How to Fight Back. Treating it as a deliberately spread disease, they explain the symptoms, the origin, and the treatment. We might feel a temporary high when we purchase more stuff. But the accumulation of stuff only gets in the way of what really matters. This book will help you overcome the ever-powerful Urge to Splurge and start living your best life with the people you love.

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"Affluenza n. a painful, contagious, socially transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more."

John De Graaf, Thomas Naylor & David Wann

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Affluenza

John De Graaf

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