This episode of Abstract: The Art of Design is an overview of the design process for fonts and typefaces, narrated by industry leader and typography expert Jonathan Hoefler.

Most of us use fonts without thinking. We pick a favorite, like Times New Roman or Arial, and we start typing.

But typeface design is an art form. It adds beauty and meaning to words beyond their literary capabilities of expression.

Netflix Original docuseries Abstract: The Art of Design explores design processes and techniques across a multitude of media.

This episode's narrator Jonathan Hoefler is the founder of the typeface design firm Hoefler & Co.

Hoefler is recognized as one of the world's finest typographers, with his fonts appearing in New York theaters, political advertisements, wedding ring engravings, billboards, and college theses.

This episode follows Hoefler & Co, showing the inspiration, brainstorming, design, revision, and end production of a new typeface.