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Abstract: Typeface Design

Jonathan Hoefler

Abstract: Typeface Design

by Jonathan Hoefler

Abstract: Typeface Design

Jonathan Hoefler

5 min
3 key insights
Visual, audio & text

This episode of Abstract: The Art of Design is an overview of the design process for fonts and typefaces, narrated by industry leader and typography expert Jonathan Hoefler.

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Abstract: Typeface Design

by Jonathan Hoefler

Abstract: Typeface Design

Jonathan Hoefler

Overview

Most of us use fonts without thinking. We pick a favorite, like Times New Roman or Arial, and we start typing. But typeface design is an art form. It adds beauty and meaning to words beyond their literary capabilities of expression.

Netflix Original docuseries Abstract: The Art of Design explores design processes and techniques across a multitude of media. This episode's narrator Jonathan Hoefler is the founder of the typeface design firm Hoefler & Co. Hoefler is recognized as one of the world's finest typographers, with his fonts appearing in New York theaters, political advertisements, wedding ring engravings, billboards, and college theses. This episode follows Hoefler & Co, showing the inspiration, brainstorming, design, revision, and end production of a new typeface.

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Favorite Quote

"It's a profound thought that every single letter you consume, that there is somewhere a person or a team of people that have drawn this thing and released it into the world."

Jonathan Hoefler

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Abstract: Typeface Design

Jonathan Hoefler

Watch this documentary on Netflix
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