documentary hack

Abstract: Graphic Design

Paula Scher, Scott Dadich, Morgan Neville

5 mins

3 key insights

Visual, audio & text

In this episode of Netflix's design-oriented documentary series, graphic designer Paula Scher shares her path, her inspiration, her ethos, and some of her finest work.


Abstract: Graphic Design

Abstract: Graphic Design

by Paula Scher


We read signs and text every day, but how often do we stop to appreciate them as art? This episode of the Netflix series Abstract: The Art of Design takes a look at the often-overlooked art of creating engaging typography.

Paula Scher is a graphic designer by way of typography, and although you might not realize it, you've probably seen her work hundreds of times. Working with the designer supergroup Pentagram, Scher has designed text for giants like Citibank, Bloomberg, and Microsoft, as well as Shake Shack, MoMA, and the New York City Department of Parks and Recreation.

Whether you're a designer looking for inspiration or just interested in how various aspects of design influence our everyday lives, there is much to learn from the world of graphic design.

Favorite quote

Typography is painting with words.

- Paula Scher

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