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Documentary Hack
Abstract: Automotive DesignBy Ralph Gilles, Scott Dadich, Morgan Neville

In a Nutshell

In this episode of Netflix's docuseries Abstract: The Art of Design, Chrysler's Ralph Gilles explains the importance of good design to the automotive industry.

Favorite Quote

We create a vehicle that someone will not just own, but will cherish, will create a community around and is amazing.

Ralph Gilles

Introduction

Children often see faces in cars: the headlights are eyes, the grill a mouth. Many of us grow out of it.

For at least one automotive designer, every car has not just a face, but a soul.

Growing up in Montreal in the late 1970s, Ralph Gilles was used to seeing ugly cars — until a Porsche 911 Turbo changed his perspective.

Merging his passion for art with his father's ambition for him to become an engineer, Gilles quickly rose to become Chrysler's Head of Global Design — one of the youngest in the industry.

In this episode of Netflix's Abstract: The Art of Design docuseries, Gilles explains the key approaches to automotive design. He demonstrates how this discipline combines form, function, and concept in one package.

Here are the 3 key insights from this Hack

  1. 1.
    The design of a product is pivotal for any company
  2. 2.
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  3. 3.
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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